Who Wants to be a Lemonaire

I only wish they had something like this when I was a kid. Umpqua Bank is running a campaign, titled Lemonaire, to help young (very young) entrepreneurs get started. Elementary school kids who are chosen for the program are given a lemon aid stand startup kit that provides them with everything (except the lemons) they need to start their business - even $10 in capital. First, this is a great program to help teach aspiring entrepreneurs the basics of running their own business. Second, this is a great example of viral marketing for Umpqua Bank, whose video will get plenty of buzz. Read this press release for more information.